Marketers and politicians have an unfortunate trait in common: a noticeable lack of guts. Why are we continuously subjected to dull, vanilla marketing (and political) campaigns when daring, edgy content is what gets audiences really going? In this post for the Supercool Creative blog, I beg marketers to stop playing it safe and start making a difference. Can you step up to the challenge? Read my article, “Stop with the Politics and Grow a Spine, Marketers,” here.
