5 Questions for International Social Media Marketing Campaigns

There’s no denying that expanding your brand — and therefore your social marketing campaigns — is becoming increasingly important. But with international marketing campaigns, localization and understanding your foreign audience is essential. In my latest article for the Supercool Creative, I discuss the five questions you should ask yourself when taking your campaigns abroad to achieve the best results. Read it here!

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  1. You already have a few cleints, so it is easier to get more because you already have references.Ask you cleints for recommendations and also to write reviews and place it on your web site.Are your existing cleints in the same industry or in different industries. In the beginning it is always better if you focus on specific industries; you will learn how they operate, their challenges, opportunities and other insights that will help you design better programs for them.Another question to ask is; which type of client did you like to work with and why. From this experience you know what client to look for.The next step is to promote your business face to face (local) and online.Face to face can be done through the Chamber of Commerce, attend networking events or just visit businesses in you area.Online; get a list of businesses that you want to focus on, google the keyword like car towing anycity , you will get a listing of all the car towing companies in that city.Check each listing out, are they listed in Google Places, is the web site optimized for Keywords, Title, Heading and Description, in short an SEO auditDo a search on Google Insight to see if many people are searching for the keyword car towing in that specific city or area.Many people are now searching on their smart phone, so make a Test Site that is Mobile Friendly.Once you have this, send out an email to the top 10 companies with images of your test site with search statistics. Show them the before and after and also mention in the email that you will only work with one company from that list (you should not work with a competitor within a radius of let’s say 5 10 miles)Follow up after two days, and go from there.By doing it online you are not restricted to only work in your area.Hope this helpsVictor Rampen

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