4 Social Media Marketing Lessons to Learn from the Olympics

If you’re like me (and much of the rest of the world), you’re eagerly counting down the days until the 2012 Summer Olympics in London. While I love watching talented athletes compete and my favorite countries win medals, this year in particular, I’m also looking forward to observing the social media efforts of the Olympic Committe, television networks, athletes, and sponsors. In this article for Supercool Creative, I discuss 4 social media marketing lessons that marketers, brand managers, entrepreneurs, and sports enthusiasts can take away from the Olympics. Check it out here!