No matter how glitzy and glamorous your modern social media marketing may get, at the end of the day, the tried and true, traditional values of marketing reign supreme. One of marketing’s basic strategies that is often forgotten is developing a clear and strong voice for your brand. In my post for the Supercool Creative blog, I share 8 steps marketers can take to develop and define their brand voice and thereby make their social media presence far more effective. Check out my 8 tips here.
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