Demand Generation, Digital Marketing, and Growth
Below you'll find a sample of blog posts and articles I've written for clients and former employers. Please note that this page is a work in progress.
Marketers and politicians have an unfortunate trait in common: a noticeable lack of guts. Why are we continuously subjected to dull, vanilla marketing (and political) campaigns when daring, edgy content …
Research and statistics clearly show the popularity of online video and its effectiveness in marketing. As more and more companies begin utilizing digital marketing and developing their strategies, they’re realizing …
The fabulous fun of the Olympics may, sadly, be over now, but the lessons to learn from them can stick with us. If you enjoyed my last post, 4 Social …
If you’re like me (and much of the rest of the world), you’re eagerly counting down the days until the 2012 Summer Olympics in London. While I love watching talented …
There’s no denying that expanding your brand — and therefore your social marketing campaigns — is becoming increasingly important. But with international marketing campaigns, localization and understanding your foreign audience …