Do You Really Understand Social Media?
No one can deny the popularity of social media marketing in modern business strategy. Its importance in promoting a brand, business, or product is widely recognized, and it’s a rapidly …
8 Steps for Developing Your Brand’s Social Media Voice
No matter how glitzy and glamorous your modern social media marketing may get, at the end of the day, the tried and true, traditional values of marketing reign supreme. One …
Stop with the Politics and Grow a Spine, Marketers
Marketers and politicians have an unfortunate trait in common: a noticeable lack of guts. Why are we continuously subjected to dull, vanilla marketing (and political) campaigns when daring, edgy content …
10 Reasons You Should be Marketing with Online Video
Research and statistics clearly show the popularity of online video and its effectiveness in marketing. As more and more companies begin utilizing digital marketing and developing their strategies, they’re realizing …
4 More Social Media Marketing Lessons to Learn from the Olympics
The fabulous fun of the Olympics may, sadly, be over now, but the lessons to learn from them can stick with us. If you enjoyed my last post, 4 Social …