How to Build a Loyalty Program That Guides Customer Behavior
In my role as Digital Marketing Manager for loyalty software provider Annex Cloud, one of my responsibilities was creating educational content for our prospects. Back in 2018, I wrote an …
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How Referral Marketing Can Combat Facebookâs Algorithm Update
When Facebook introduced a major algorithm update in 2018 that would de-prioritize brand pages, it had marketers in a panic. In my post for Annex Cloud’s blog, I discussed how …