How to Build a Loyalty Program That Guides Customer Behavior
In my role as Digital Marketing Manager for loyalty software provider Annex Cloud, one of my responsibilities was creating educational content for our prospects. Back in 2018, I wrote an …
How Referral Marketing Can Combat Facebook’s Algorithm Update
When Facebook introduced a major algorithm update in 2018 that would de-prioritize brand pages, it had marketers in a panic. In my post for Annex Cloud’s blog, I discussed how …
Is Facebook Advertising Right for Your Business?
Facebook Ads can massively boost qualified traffic and conversions—for some. Before dumping all your budget into Facebook, it’s wise to consider whether your company is a good fit for the …
10 Facebook Advertising Tips for Businesses
Facebook is today’s most formidable social media titan, but the good news for marketing professionals is that it is also an incredibly powerful advertising medium. Facebook Ads will boost any …
7 Dos and Don’ts for Google Ads
Google Ads is an incredibly effective and cost-efficient tool for businesses, marketers, and advertisers to promote their brand. While setting up your first campaign may be fairly straightforward, crafting a …